VERO MODA
For the opening of VERO MODA’s new store in Mannheim, Germany, BLOOM brought its floral universe into a new retail setting. Across windows and interiors, sculptural blooms and carefully composed arrangements become part of the space, adding colour, texture and a sense of movement to the fashion environment.
For the new VERO MODA store, BLOOM created a series of floral installations designed to work across both the storefront and the interior. The aim was to create a visual expression that felt natural within the space, while bringing the distinctive character of BLOOM’s flowers into a fashion-led environment.
In the windows, larger floral compositions create an immediate visual statement, drawing the eye from the street and setting the tone for the store. Inside, flowers are integrated throughout the space in a more considered way, adding unexpected touches of colour, form and texture alongside the clothing and interiors.
The result is a meeting of fashion and florals, where the flowers become more than decoration, but an integral part of the visual experience.
